For the right need the price could be Justified. For most of us who plan to use these motorized bikes for basic minnimal transportation or as toys, it becomes hard to justify that cost. A world record attempt, a ride from the southern tip of south America to Gnome, Alaska, etc might justify that cost, but to just use it as a drop vehichle for my outdoor hobbies and around town would push my wifes tolerance limits for my spending on "Toys". A mans got to know his limits!