We are using digital cameras for racing here in N. Alabama
I sold 3 bikes to some drag racers, they take the bikes on the trailers all over the region, use them in the pits to do chores, like go get food and parts in town.
We now have a few bikes in this rural county, and we figured all's we needed was to introduce "gambling" and we could make it a sport worthy of NBC coverage.
We started by agreeing on 4-5 checkpoints, about 80-90 miles total, with a 2 week window of opportunity, "honor system" for times, $5 a head, winner takes all. Well, these guys knew a lot more shortcuts than me, and my $20 vanished in the air.
So we changed the format.
We call it "digital challenge".
Mt. Cheaha is the highest point in Alabama. Whoever makes the challenge first takes a time/stamped pic at the "starting point", usually a "Welcome to:" sign. Then when reaching the peak, take a second pic, time/stamped "finish".
In Mississippi you could do a Natchez Trace challenge, pick a town convenient to everyone, take a pic (start) and race 100 miles, take a second pick (finish). That gives everybody a target to shoot for.
My problem is I stop and talk to gawkers, in just about every town I pass through, at gas stations and cafes. As a rule, I avoid fast food joint, mom and pop places are where you get the most attention, possibility of convincing a local to join the MB movement.
That is how I think we can sell the concept, I am disgusted by 70 percent dependence on foreign oil, and pretty well tell the owners of SUV's with patriotic yellow ribbons magnetically attached that "you are the problem, wasting 2 gallons of gas to go get a durn newspaper/coke and moonpie".
Anyway, what I was getting at was "gambling is the key". It doesn't have to be money per se, but loser buys lunch is pretty handy.