I am no fan of long lead time and over-hype, but when the EZM gang is ready to reveal, they will reveal. If they have alienated some people by drawing this out for months, that is their right and their risk.
However, regardless of whether that is the EZM, the ultimate issue is how well it works. Remember many people have vague ideas; execution, testing, refinement and production are not easy. Whatever the EZM system is, if it works as advertised (by all accounts it does)- huge kudos! If it turns out to be elegantly simple in concept, better yet...and save your criticism until you've done it better.