Here are a few pictures Damien
The only thing that I see that is wrong is the air filter...The four tubes are supposed to be aimed down, NOT up...The air filter is on upsdie down...lol....It is normal for some gas and oil mix to backwash back through the carburetor and that gas/oil mix will pool up in the air filter housing and will foul things up on you.
The fuel filter is also on upside down...The clear, smaller, end of the filter is supposed to be aimed towards the gas tank, not the carburetor, The reason why is that there is a small round magnet that you will see through the clear end, it is for the purpose of attracting any metal filings or rust that might go down the gas line, into the carburetor and then into the motor itself...It is meant to trap any metal in the top part of the filter
So take it off, flush and shake it out and then put it back on again, this time with the small end at the top facing the gas tank and the white, wider botton end of it facing towards the carburetor.
I wouldn't judge anything on how the plug looks just yet since it takes about two gas tanks full of gas/oil mix for the motor to be fully broken in.
Just be sure that you do not let the motor idle for any real periods of time, always remembering that an air cooled motor needs to be mooving to create proper airflow to keep it cool...These are not like a coolant cooled motor where they can always idle for long periods of time...You can't do that with air cooled engines.