Motorbike wheels take an awful beating, especially rag joint sprocket ones.
Yankee potholes take their toll too. I have two suggestions ... One, upgrade to Heavy Duty Wheels, two, build up a second pair of wheels, so you can swap off, and re- true damaged wheels. Cut up a crappy bike for a wheel truing stand, buy a good spoke wrench. Slowly spin wheel, watch for deflection, when wheel deflects, loosen spoke [s ] on the side of deflection, and tighten opposite of deflection. Go a 1/4 turn at a time, it's an artform, practice on badly mangled wheels before screwing up not bad ones. With practice, you can do wonders !