Zev,
I think anyone with basic mechanical knowledge could put together a partially assembled Spooky Tooth. Its very basic, just a few bolts.
And you have phone tech support from AZ and Roland from Spooky Tooth will also talk to you at anytime. He walked me through fixing the throttle cable and even sent me a replacement free of charge when it broke.
The Industrial looks sweet! Strong frame and made for taller people. I choose The Querve for the dual two-in-one brakes and the Shimano gears. I can start it going up a hill!
I plan to buy another Spooky Tooth by this summer. A great company to work with and the best most relyable bikes. I cannot recommend Spooky Tooth enough.