I am familiar with it, and it is on my list to buy. It's definitely expensive, but it's also fully programmable and capable of charging every type of battery. You can also set charge stop points so you can charge to below 100%, which greatly increases battery life cycle. Only charging to 80% capacity, for example, increases the cycle life of a battery 4 times that of charging to 100% all the time. Even 90% doubles it.
For a casual ebike rider it may be unnecessary. If you use your bike a lot, or commute, or have a lot of different electric batteries to charge, then it is a good investment.