I think the problem is that the bike is not close enough to the looks of the original Ambassador. Whizzer sells there bikes on nostalgia more than anything. The fact that Ne5's meet the qualifications of a motored bike is also a benefit that helps, along with good gas mileage. To me its just a wanna be chopper with a lawn mower engine. One thing it needs is the two speed gear clutch. Also If it has the same problems that the NE5 has that would also be a turn off. With the NE5 the love of the bike keeps the customer content with fixing the factory problems, and this sites help,(Thank You Very Much). I have a hard time with the looks of that electric starter. If they would have brought back the kick starter some of the owners of the NE5's would have purchased them also. And talk about missing the thoughts of the buyers, Ill never understand stopping the production of the NE5. Oh well they never asked me what I thought. LOL. It is funny when you think about it, they built the Ambassador to compete with the little Honda I was riding when they went out of business, now they rely on a bike they did not try out in sales before they stopped there money maker. I hear it rides nice and stops well, just don't know what to call it. They call it Ambassador but it looks like something else. Have fun, Dave