With rim style brakes pads in order to stay competitive, companies tend to sell quality levels at a certain price range. In other words a $10 pad tends to be the same quality as any other $10 pad regardless of brand name. When I rode the LandRider the pads I used generally cost around $50 for a set of front and rear. I live in a mountainous region of the country and down hill speeds could be 50+ mph.