It's not to start the engine, it's to keep it from cracking imho, that's why some cars have a engine block heater (not for this purpose, but it's a added benefit) hell even new Honda civic's have that option. Main reason I'm recommending it is so that it doesn't crack it. (Keep in mind, these engines are made of the cheapest metals they can get there hands on, it's almost guaranteed to crack in the cold). But that's just my opinion